Convention 6: Intertextual References
For Andrew Goodwin's final convention, he states that music videos are often filled with intertextual reference to films, TV, programmes and other music videos, so through the process of creating ideas of a music videos, ideas can be taken from something else that has been visually shown. This has been used over the past, till this very day this convention is still being used.
An example of this is Jennifer Lopez's music video of 'I'm Glad'. In this music video she acts as the main character from a film called 'Flashdance' and in the music video, the scenes in this video has been really rein acted from the film. So like the film it takes you through this girl's journey of her dreaming to be a dancer which really illustrates in the music video.
Jennifer Lopez's music video, with the scenes in her video matches with this video below here.
Another example that falls under this convention is Iggy Azalea's 'Fancy' music video featuring Charli XCX. This music video has an intertextual reference to the film 'Clueless', some scenes in the music video really imitate with some of the ones in the film.
Here is the video that Iggy Azalea's music video imitates.
Lastly, one more example is Beyonce's big single in 2009 'Single Ladies'. This intertextual reference is different to the others that have been talked about in this task, because two of the music videos have a reference to films. Beyonce's 'Single Ladies' single was referenced to a dance performed in her music video, the part of the video when Beyonce and her back-up dancers were doing a dance move that was specific which was implemented in her music video. Also, not only the dance move Beyonce also has the two backup dancer behind her as well as Gwen Verdon.
Here is the video of Gwen Verdon and Beyonce comparison of the dance.
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